Published by Wiley October 27, 2025.
Pre-Order NowApril Rudin, CEO of the Rudin Group, and Nick Rice, Director at Brunswick Group, have co-authored Wealth Management with a Difference, set for global release by Wiley in October 2025. This book dives deep into generational change in the global wealth management industry, offering actionable insights and strategies for financial professionals to seize emerging opportunities.
As younger generations and women accumulate and inherit massive wealth and technological advancements reshape the industry, Wealth Management with a Difference gives firms and advisors information they need to adapt and thrive. It covers client relationships, business strategies, marketing, and technology, with expert commentary from over 80 leaders globally.
April J. Rudin is the founder and CEO of The Rudin Group and a globally recognized thought leader in wealth management marketing and branding. With a sharp focus on wealth management, asset management, ultra-high-net-worth individuals, family offices, and wealthtech firms, April has built an international reputation for creating innovative, data-driven marketing strategies that resonate with the next generation of investors and clients.
Through The Rudin Group, she has led campaigns for top-tier financial institutions and fintech firms across North America, Europe, Asia, and the Middle East. Known for her insights at the intersection of technology and wealth, April is a sought-after speaker at industry events including Money20/20, FundForum, Barron's, and more. Her firm's work has helped shape how leading organizations position themselves in a rapidly evolving wealth landscape.
A frequent contributor to major media outlets such as Forbes, FT Wealth, Barrons, and other leading industry publications, April is also a trusted advisor to fintech startups and legacy institutions alike. Her perspective uniquely bridges the gap between tradition and transformation in the financial services industry.
Wealth Management with a Difference reflects April's decades of experience and her commitment to reshaping the future of wealth through strategic storytelling, digital innovation, and a deep understanding of global audiences.
Nick Rice has served the wealth management industry as a writer and executive for almost two decades. Wealth Management with a Difference represents his perspective on the industry's transformation, drawn from his experience working with leading professionals and firms across more than 30 countries globally.
Nick is currently a Director at Brunswick Group, a global advisory firm that helps the world's leading organizations forge and strengthen relationships with their most critical stakeholders, including customers, employees, investors, policymakers, media, and digital audiences. As a member of Brunswick's Financial Institutions Group, Nick's clients have included wealth managers and providers to the industry, such as financial and professional services firms. He has also co-managed Brunswick's relationship with the World Economic Forum.
Prior to joining Brunswick, Nick was an Executive Director, Strategist, and Global Head of Communications for the Chief Investment Office and Sustainable Finance groups at UBS, the world's largest global wealth manager. He also helped oversee the firm's communications on geopolitics and for Davos. Before UBS, Nick was an award-winning editor and journalist at the Financial Times, overseeing wealth and asset management publications in London and New York. He has an MS in Journalism from Columbia University and a BA in Russian from Oxford University.
For inquiries about media and speaking engagements relating to the book, please use the contact form below.
