WEBVTT

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Hi. My name is April Rudin,  
and I'm the founder and CEO of the Rudin Group.

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And I'm Nick Rice, and I've a writer and executive
in the global wealth management industry for almost two decades.

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We're excited to bring you Wealth Management with a Difference,
the very first book on the global wealth management industry.

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I've spent more than 17 years talking to financial advisors,
senior executives and asset management, wealth tech, and other people adjacent to the industry…

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…and I'm excited to bring this book to life
through a series of interviews.

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This book is really about generational change in the industry.
There are older generations of clients and advisors who are retiring.

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There are younger generations coming through and accumulating wealth.
We interviewed more than 80 senior leaders across America, Europe, Asia…

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…and other parts of the world on how businesses can really capture opportunities
with these shifts, and how to achieve client, generational, and business success.

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This book is a playbook designed for senior executives who want a broad-brush overview
of what's happening in the industry…

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…and also for financial advisors who want to know what they should be doing 
to change their practice and take advantage of these opportunities every single day.

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We encourage you to order and take a look
at Wealth Management with a Difference.